Marketing to
Generation Z
A Fresh Approach to Reach a New Generation of Consumers
This is an interview with the partner manager for the Nordics at Selligent, Lasse Foltmar. Selligent revealed a report with statics about Generation Z. Learn more about what makes generation Z different from previous generations and how you can connect with them.
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4 strategies were discussed in the recording​:
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Brands must leverage data to unify commerce experiences
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Adopt technology that fits your target group and purpose
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Be Transparent. Generation Z find authenticity very important
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Be omnichannel - communicate seamlessly through all channels
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Download the full report to read all 10 strategies.
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Do you want to read the full version?
Download this report to learn more about marketing to generatiion Z.
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There is much more valuable content and actionable insights in the full report, Marketing to Gen Z: A Fresh Approach to Reach a New Generation of Consumers.
Report - English
Marketing to Gen Z