MA HEALTH CHECK

QUESTIONNAIRE

Our marketing automation health check is a simple 360 audit of your marketing automation (MA) tool and processes that help you uncover your hidden pain-points, measure your current MA position against the industry, and provides carefully-constructed recommendations from our leading certified experts – so that you meet your business objectives, make quick wins and have a peace of mind.

 

Take our quick marketing automation health check to receive your results from our experts – free of charge and risk-free.

 

Ten quick questions, let's go!

1. EMAIL TRACKING

How would you describe your current email tracking capabilities? 

(1) ESP stands for Email Service Provider. The ESP is the software used by companies to manage their email marketing, such as for sending promotional email campaigns. Examples of ESPs are Gmail, Outlook, iCloud Mail and GMX Mail.

(2) You go beyond tracking of opens and click rates and track the behavior of the segment.

(3) You report on the campaign performance and its overall impact to the revenue). 

2. LIST QUALITY

How would you describe the quality of your customer lists? 

(4) You are working on a plan on how to increase your lists.

(5) You are actively reactivating and removing customers from list that are not engaged anymore.

3. TARGETING (RELEVANCY)

How are you currently targeting your customers within your marketing automation? 

4. COMMUNICATION STRATEGY

How are you currently targeting your customers within your marketing automation? 

(6) Predictive content is the effort and ability to predict the actions of users, based on their previous behaviours online. The practice is commonly used for online marketing but may also be used to present information and news items that the user is likely to be interested in.

5. CREATIVE AND TEMPLATES

How would you describe your creative design within your email templates? 

(7) Interactive email offers the functionality for users to take an action within the email that triggers an event within that  same email. Interactive email can take the form of: Using dropdowns or navigation within an email.

6. DELIVERY & MONITORING 

How are you monitoring your delivery performance? 

(8) ESP stands for Email Service Provider. The ESP is the software used by companies to manage their email marketing, such as for sending promotional email campaigns

(9)A feedback loop is the part of a system in which some portion (or all) of the system's output is used as input for future operations. Feedback loops can be either negative or postive.

7. OPTIMIZATION 

How are you optimizing your marketing automation? 

(10) A layout review is a milestone within a product development process whereby a layout is evaluated against its requirements in order to verify the outcomes of previous activities and identify issues before committing to – and if need to be re-prioritise – further work.

(11) Multivariate testing is a technique for testing a hypothesis in which multiple variables are modified. The goal of multivariate testing is to determine which combination of variations performs the best out of all of the possible combinations

8. SEGMENTATION & PERSONALIZATION 

How do you work with segmentation and personalization? 

(12) Predictive modelling is a technique used to identify customers or prospects who, given their demographic characteristics or past purchase behaviour, are highly likely to purchase a given product.

9. SYSTEM INTEGRATIONS 

How would you describe your integrations with other systems? 

10. DATA QUALITY 

How would you describe the quality of your data?

That's it,

you are done!

Enter your contact information and submit the health check.

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About Recoordinate

Creating business agility in the digital age

Recoordinate is a management consulting and marketing services agency. We work with our customers to develop their digital, organisation and data strategy to generate revenue growth and business agility.

Data-driven growth comes from much more than just being good at data so we also rely on our content, campaigns and customer insight solutions to execute on the strategies.

Recoordinate is based in Stockholm, Sweden. digital marknadsföring

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